MFA 606 Copy and Content Writing is a graduate course offered by SNHU (Southern New Hampshire University). In this class (3 credits) students,

Target a specific readership by applying copywriting and content writing skills. They learn how to write effectively and persuasively for marketing purposes, particularly when crafting book descriptions or book marketing materials, social media posts, email newsletters, and other types of copy. they also focus on producing effective headlines and content for search engine optimization purposes.

Course Outcomes

Upon completion of the course, students will be able to:

• Create a personal brand authentic to one’s values and distinct from other authors in a genre
• Develop a content strategy that reinforces one’s personal brand
• Develop copy and content relevant to one’s target audience and in line with one’s content strategy
• Demonstrate professional copywriting skills for digital content